What are Google's big plans for AI
While major internet platforms like Facebook and Twitter continue to make changes that significantly impact people who spend their time on mobile devices, Google is keeping pace. According to the Financial Times, the tech giant plans to introduce generative artificial intelligence into its advertising in the coming months to offer users more relevant and personalized ads , along with other features related to optimizing the user experience with Bard and other solutions developed by the company .
Although Google initially used AI to generate simple ads aimed at driving online purchases, the strategy now appears to be much more ambitious. In this initiative, generative AI is positioned as a key element for expanding the possibilities of attracting future buyers .
With the goal of capturing the public's attention through creative content, AI aims to create campaigns more focused on people's needs, so that advertisers can better segment their target audience based on data collected from their browsing history. In this article, we tell you everything you need to know about Google's plans for artificial intelligence .
Google incorporates generative AI
Initially, Google's proposal to integrate generative artificial intelligence into its privacy features was not well received by its employees , who were concerned that the technology could provide inaccurate information . In response to these concerns and fears, Google assured the Financial Times that it expects to implement measures to prevent such errors with its artificial intelligence .
However, Google executives still don't fully understand how their artificial intelligence works because machine learning capabilities far exceed expected limits. As a result, former Google security chief Arjun Narayan expressed concern about the potential dangers of using AI to write news stories . He also emphasized that this risk is real because AI is inherently inaccurate and therefore cannot lend credibility to the message it conveys.
Among the various risks of applying artificial intelligence to news generation is the challenge of training the model to be tailored to the specific purpose and reflect the truth. Despite these concerns, news services have been incorporating AI to enhance their product offerings, create more content, and personalize services for readers . While this will undoubtedly have positive results in attracting potential customers, it raises concerns about the potential for disseminating false information without human oversight .
Launched primarily to compete against GPT chat and new content generation technologies, Bard, the AI created by Google, is a chatbot capable of generating diverse content and accessing vast amounts of information. However, software industry leaders fear that in the future, even artificial intelligence could spiral out of control , making it extremely difficult to verify the sources from which the technology draws its information. For this reason, AI is not the answer to all human needs.
Google is making significant strides in artificial intelligence (AI) for 2025, focusing on the development and integration of its Gemini AI model across various platforms and services. CEO Sundar Pichai has outlined ambitious plans to introduce new AI products and features in the coming months, aiming to reach 500 million users with the Gemini AI model and app.
Key Developments:
Gemini AI Integration: Google plans to integrate the Gemini AI model into multiple products, enhancing user experiences across its ecosystem. This includes updates to Google TV, enabling users to search for content and ask questions without the need to say "Hey Google."
Automotive AI Collaboration: In collaboration with Mercedes-Benz, Google is integrating its conversational AI agent into the next-generation MB.OS operating system. This integration aims to provide drivers with a more interactive and personalized experience, leveraging Google Maps data for real-time updates and recommendations.
Advancements in AI Research: Google DeepMind is forming a new team to develop "world models" capable of simulating physical environments. This initiative targets applications in video games, movies, and realistic training scenarios for robots and AI systems, aligning with Google's ambition to achieve artificial general intelligence (AGI).
AI-Powered Search Enhancements: Google plans to introduce significant changes to its search engine in 2025, aiming to enhance its capability to address more complex queries. Users can expect substantial improvements early in the year, reflecting a profound transformation in AI.
